TY  - BOOK
AU  - Pfeffer,Jeffrey
AU  - Sutton,Robert I.
TI  - The Knowing-doing gap: how smart companies turn knowledge into action 
SN  - 1578511240 (alk. paper)
AV  - HD30.2 .P486 1999
U1  - 658.4038 21
PY  - 2000///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Knowledge management
KW  - Organizational effectiveness
N1  - Includes bibliographical references (p. 271-294) and index
N2  - Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. The authors identify the causes of the knowing-doing gap and explain how to close it. The message is clear firms that turn knowledge into action avoid the "smart talk trap."
ER  -