Business, society and politics  multinationals in emerging markets /  [electronic resource] : 
edited by Amjad Hadjikhani, Ulf Elg and Pervez Ghauri. 
 - Bingley :  Emerald,  2012. 
 - 1 online resource (xxix, 340 p.) :  ill. 
 - International business and management,  28  1876-066X ; .
 - Emerald eBook Series - Business, Managment & Economics with title Volumes From 2011 to 2015 (405) (Recent Backlist) International business and management series ;  28. .
<br/><br/> This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms. 
<br/><br/><label>ISBN: </label>9781780529912 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics--Economics--Comparative.<br/>Political Science--International Relations--General.<br/>Multinationals.<br/>International business.<br/>International business enterprises--Management.--Developing countries<br/>International business enterprises--Political aspects--Developing countries.<br/>International business enterprises--Social aspects--Developing countries.
<br/><br/><label>Dewey Class. No.: </label>658.049  / HAD