TY  - BOOK
AU  - Turner,Raymond
TI  - Design leadership: securing the strategic value of design 
SN  - 9781409463238 (hbk. : alk. paper)
U1  - 745.209684 22
PY  - 2013///
CY  - Burlington
PB  - Gower Publishing Limited
KW  - Leadership
KW  - Industrial design
KW  - Management
N1  - Includes bibliographical references and index
N2  - The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives
ER  -