TY  - BOOK
AU  - Kotler,Philip
AU  - Berger,Roland
AU  - Bickhoff,Nils
TI  - The Quintessence of strategic management: what you really need to know to survive in business 
SN  - 9783662484890
U1  - 658.4012 22
PY  - 2016///
CY  - Heidelberg
PB  - Springer
KW  - Strategic planning
KW  - Entrepreneurship
N2  - This book provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject
ER  -