Unleashing the innovators : how mature companies find new life with startups /
Jim Stengel with Tom Post.
- New York : Crown Business, 2017
- xvii, 214p. ; 22cm.
Includes bibliographical references and index.
This book provides the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs.Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
9780451497239 (alk. paper)
New business enterprises. Technological innovations. Strategic alliances (Business)