Einstein, Mara <br/><br/>
Advertising :  what everyone needs to know / 
Mara Einstein. 
 - New York :  Oxford University Press,  2017 
 - xiii, 229p. ;  21cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The author exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. The book helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. 
<br/><br/><label>ISBN: </label>9780190625894 (pbk. : alk. paper) 9780190625887 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / EIN