TY  - BOOK
AU  - Aldridge,Meryl
TI  - Understanding the local media
SN  - 9780335221721
U1  - 302.230941 22
PY  - 2007///
CY  - Maidenhead
PB  - Open University Press
KW  - Local mass media
KW  - Great Britain
KW  - Social sciences
KW  - Mass media
N2  - This book addresses explains how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences’ attitude to them; and discusses local media as places of work. The author brings issues alive by the extensive use of real examples and offers a fascinating insight into this media sector for students and teachers on academic and professional media courses. It also provides stimulating reading for anyone interested in UK media today
ER  -