Handbook of integrated CSR communication /
edited by Sandra Diehl ...[et al.]
- Cham : Springer, 2017
- xiii, 501p. ; 24cm.
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.
9783319446981
CSR Corporate Social Responsibility Organisational communication Integrated marketing communication Marketing Sociology Social media Communication studies Business ethics