TY  - BOOK
AU  - Diehl,Sandra
TI  - Handbook of integrated CSR communication
SN  - 9783319446981
U1  - 174.4 22
PY  - 2017///
CY  - Cham
PB  - Springer
KW  - CSR
KW  - Corporate Social Responsibility
KW  - Organisational communication
KW  - Integrated marketing communication
KW  - Marketing
KW  - Sociology
KW  - Social media
KW  - Communication studies
KW  - Business ethics
N2  - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program
ER  -