Sensory marketing :  research on the sensuality of products / edited by Aradhna Krishna 

 - New York :  Routledge,  2010 
 - xxx, 392p. ;  23cm. 
<br/><br/> This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research. 
<br/><br/><label>ISBN: </label>9781841698892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects<br/>New products--Psychological aspects<br/>Senses and sensation<br/>Sensuality
<br/><br/><label>Dewey Class. No.: </label>658.80019  / KRI