TY  - DATA
AU  - Kaushik,Avinash
TI  - Web analytics: an hour a day 
U1  - 025.04 22
PY  - 2007///
CY  - New Delhi
PB  - Wiley
KW  - Internet marketing
KW  - Internet users
KW  - Statistics
KW  - Data processing
KW  - Web site development
KW  - Web usage mining
N2  - Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond click stream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line
ER  -