TY  - BOOK
AU  - Eyal,Nir
AU  - Hoover,Ryan
TI  - Hooked: how to build habit-forming products 
SN  - 9780241184837
U1  - 658.575 22
PY  - 2019///
CY  - New Delhi
PB  - Penguin business
KW  - Consumer behavior
KW  - New products
KW  - Consumers' preferences
KW  - New Products
KW  - Management
KW  - Habit
N2  - How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers
ER  -