The Oxford handbook of management in emerging markets /
edited by Robert Grosse and Klaus E. Meyer
- New York: Oxford University Press, 2019
- xiii, 873p. ; 24cm.
"Emerging markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business systems and competition in emerging markets around the world, and then to look at competitive strategies of local and multinational companies going into and coming out of these countries. Specific focus is offered on a selection of countries/regions. These emphases should serve both researchers and managers interested in knowing more about managing firms in emerging markets in general and in specific countries in particular. The essays highlight the tension between local and global knowledge, that is, views of business that apply everywhere around the world versus views that are particular to emerging markets. The essays also explore the role of local and international firms operating in emerging markets within global value chains or production networks."
9780190683948
Management Marketing--Management Small business--Management Developing Countries Management--Developing countries. Marketing--Developing countries--Management. Small business--Developing countries--Management.