TY  - BOOK
AU  - Sostre, Pedro
TI  - Web analytics for dummies
SN  - 9789354643323
U1  - 006.70727 
PY  - 2022///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Web usage mining
KW  - Internet users
KW  - Web site development
N1  - Table of content Part I: Getting Started with Web Analytics  Chapter 1: Understanding Web Analytics   Chapter 2: Steering Clear of Common Terminology Confusion  Chapter 3: Getting Your Hands Dirty with Web Data      Part II: Choosing the Right Web Analytics Solution  Chapter 4: Web Analytics Tools You Can Use  Chapter 5: Investing in Web Analytics Tools  Chapter 6: Discovering Niche Solutions     Part III: Searching for Statistical Treasure  Chapter 7: Taking Out the Trash  Chapter 8: Reviewing Site Referrers  Chapter 9: Getting to Know Your Visitors  Chapter 10: Identifying Your Most Important Pages  Chapter 11: Key Performance Indicators Insights     Part IV: Knowledge Is Power -- Making Analytics Work for You  Chapter 12: Sifting through Search Data  Chapter 13: Increasing Web Site Visibility  Chapter 14: Revisiting Your Online Advertising Strategy  Chapter 15: Chronicling Your Web Analytics History  Chapter 16: Fine-Tuning Your Web Site     Part V: The Part of Tens  Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls  Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business  Chapter 19: Ten Web Analytics Best Practices 325     Appendix: Web Analytics Glossary  Index
N2  - Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research.
ER  -