Digital innovation - New Delhi Bloomsbury Publishing 2022 - 232p.

Table of contents: Digital Marketing 1. Online Digital Marketing Trends and Market Challenger Strategies in India 2. Twitter for Customer Engagement: An Enquiry 3. Digital Marketing: An Innovative Approach Towards Traditional Marketing 4. Discomfort of Website Design in Online Shopping: A Study on Perceived Irritation as a Mediating Variable 5. A Study of Service Innovation in a Digital World 6. Innovative Marketing Strategies of Leading Shoe Manufactures - A Study Technological Innovations 7. Facility Planning and Design at SIT Workshop 8. Design and Development of an Epicyclic Gear Operated Irrigation System to Help Farmers for their Irrigation Purpose 9. Research on the Upcoming Era of Block Chain Technology 10. Model for Achieving Innovation: The Triple Helix Model 11. A Comparative Study on Stock Performance of the Listed Companies of New York Stock Exchange and National Stock Exchange 12. A Review on Pose Estimation and its Recent Progress 13. Interactive Smart Mirror Using Raspberry Pi 4 14. Taxonomy and Open Challenges of an Innovative Bio-inspired PSO Algorithm for Optimization in Big Data Analytics Application 15. Innovation in Finance -A Study on Cryptocurrency in India 16. A Study of Different Investment Parameters 17. Ad e-Rupi: A Financial Innovation for Transparent Delivery of Welfare Schemes 18. Changing the Face of Rural India through Digitalization of Self-Help Groups: A Review 19. Innovation in Finance - A Study of the Bond ETF Market with Special Reference to Bharat Bond ETF Digital Learning and education 20. Transformational Leadership, Knowledge Management, and Educational Innovation in Higher Educational Institutes of Jodhpur 21. Farmer's Empowerment through Innovations 22. The Experience of Students from Online Learning with Reference to Amravati City - A Study 23. Innovation for Education in India 24. Comparative Analysis in Lead Recycling Sector: Gravita India Ltd. 25. Life Management in India during the Covid-19 Period - A Study

This edited book contains Research Papers presented in First National Conference on Innovation Management held during 22-23 April 2022.This volume features the final selection of 26 reserch papers chosen from over 72 manuscripts from all over India.

9789393715142


Digital marketing
Technological innovations
Digital learning

658.4063 / DIG