TY  - GEN
AU  - Kocienda, Ken 
TI  - Creative selection: : inside apple's design process during the golden age of steve jobs
SN  - 9781529004731
U1  - 338.76 
PY  - 2019///
CY  - London
PB  - Pan
KW  - Apple Computer, Incorporation
KW  - Creative ability in technology
KW  - Computer industry - United States
KW  - Product design
KW  - Steve Jobs
N1  - Table of Contents:   1. The Demo 2. The Crystal Ball 3. The Black Slab 4. One Simple Rule 5. The Hardest Problem 6. The Keyboard Derby 7. QWERTY 8. Convergence 9. The Intersection 10. At this point
N2  - This book recounts the life of one of the few who worked behind the scenes in the final years of the Steve Jobs era, the golden age of Apple. The author explained the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the worlds most admired companies. The author shares the moments of struggle and success, crisis, and collaboration, illuminating each with lessons learned over his Apple career. It introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, the book shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make ground breaking and intuitive software which countless millions use every day.
ER  -