TY  - GEN
AU  - Barrow, Colin
TI  - 30 day MBA in marketing: : your fast track guide to business success
SN  - 9781398611009
U1  - 658.8 
PY  - 2023///
CY  - London 
PB  - Kogan Page
KW  - Marketing--Management
KW  - Marketing--Study and teaching
KW  - Sales & Marketing
N1  - Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets
N2  - The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law
ER  -