Wozny, Rob <br/><br/>
Storytelling for business   : the art and science of creating connection in the digital age 

 - London :  Practical Inspiration Publishing  2023. 
 - 223 p. 
<br/><br/> Table Of Contents Chapter 1: The (Growing!) Need for Storytelling Chapter 2: The Story Behind The Story Chapter 3: Build Your Own Media Network Chapter 4: Choose Your Channel Chapter 5: Managing The Media Chapter 6: People Power Chapter 7: Audience Analysis Chapter 8: When a Story Goes Sideways Chapter 9: The Inside Story Chapter 10: Making Measurement Matter Chapter 11: The Stories You Tell Yourself  
<br/><br/> "Storytelling for Business: The Art and Science of Creating Connection in the Digital Age" by Rob Wozny delves into the power of storytelling as a strategic tool for businesses in today's digital landscape. The book explores how effective storytelling can foster meaningful connections with stakeholders, enhance brand communication, and drive business success. Wozny provides practical insights, techniques, and real-world examples to guide readers in crafting compelling narratives that resonate with their audiences and create lasting impact. 
<br/><br/><label>ISBN: </label>9781788603454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Content creation<br/>Customer engagement<br/>Persuasion<br/>Narrative techniques<br/>Business storytelling
<br/><br/><label>Dewey Class. No.: </label>658.45  / WOZ