TY  - GEN
AU  - Berg, Adam
TI  - Sales on the go: :the salesperson's desk reference and formulary for sales success
SN  - 9781071632109
U1  - 658.85 
PY  - 2023///
CY  - New York
PB  - Springer
KW  - Sales coaching
KW  - Sales decisions
KW  - Sales negotiating
N1  - 1. Cold Calling 2. Following Up 3. Getting the Meeting 4. Negotiating 5. Closing 6. Research 7.Strategy 8. Planning 9. Tactics 10. Return on Investment 11. Explain 12. Persuade 13. Direct 14. Review 15. Reward (or Not)
N2  - Summary- This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, it breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day.What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job, whether you're just starting out or have years of experience
ER  -