TY  - BOOK
AU  - Horn, John
TI  - Inside the competitor's mindset : : how to predict their next move and position yourself for success
SN  - 9780262047883
U1  - 338.522 
PY  - 2023///
CY  - Massachusetts
PB  - The MIT Press
KW  - Competition
KW  - Industrial management
KW  - Leadership
N1  - 1. How Can You Get inside Your Competitor's Head? 2. Thinking about All Kinds of Competitors 3. How Will They React? 4. Are They Getting Ready to Pounce on Us? 5. Lessons from Other Professionals 6. How Can I Put These Concepts into Practice? 7. Integrate Competitive Insight into the Organization 8. YouCan Understand Your Competitor
N2  - Practical guidance for business leaders to learn what their competitors will do and why, so organizations are better prepared to meet competitive challenges
ER  -