Pope, Adam R <br/><br/>
Sustainable crowdfunding   : research-based analysis for communication campaigns 

 - New York  Routledge  2023 
 - 201p. 
 - ATTW series in technical and professional communication, 2639-3085 .
<br/><br/> 1. Defining Crowdfunding 2. Crowdfunding as Experience Architecture 3. Assessing Platforms 4. Planning and Running a Campaign 5. Discrete Campaigns 6. Interconnected Campaigns 7. Sustaining Crowdfunding 
<br/><br/> This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to showwhat has worked and why, giving readers a solid foundation to research and create a campaign of their own. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. 
<br/><br/><label>ISBN: </label>9781032312736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Business writing<br/>Crowd funding
<br/><br/><label>Dewey Class. No.: </label>658.45  / POP