TY  - GEN
AU  - Marr, Bernard
TI  - The future internet : :how the metaverse, web 3.0, and blockchain will transform business and society
SN  - 9781119882879
U1  - 302.231 
PY  - 2023///
CY  - Hoboken
PB  - Wiley
KW  - Internet--Social aspects
KW  - Business enterprises--Technological innovations
N1  - Part I: The Future Internet and the Next Digital Revolution.  Chapter 1: The Metaverse and a More Immersive Online Experience.  Chapter 2: Web3 and the Rise of Decentralization.  Chapter 3: When and How will this Future Internet Play Out? Exploring Timelines, Future Trends and Challenges  Part II: How the Future Internet will Change Our World.  Chapter 4: How Creative and Entertainment Industries are Finding New Ways to Engage with their Audiences.  Chapter 5: How Fashion and Retail Brands are Preparing for a More Immersive World.  Chapter 6: Overhauling How We Learn (At All Stages of Life).  Chapter 7: Disrupting Finance, IT and Other Service Industries.  Chapter 8: Metaverse Hospitals and More: Healthcare in the Future Internet.  Chapter 9: Innovating Industry, Streamlining Supply Chains: What the Future Looks Like for Manufacturing, Energy and Other Industrial Organizations.  Chapter 10: How Governments and Public Services will Harness the Future Internet.  Chapter 11: Everyday Life and Leisure in the Future Internet   Part III: Leveraging the Future Internet in Your Business.  Chapter 12: Rethinking Products and Services.  Chapter 13: Rethinking Business Operations.  Chapter 14: Attracting, Developing and Retaining the Right Skills for the Future Internet.  Chapter 15: Creating the Right Culture for Success.  Chapter 16: Developing a Future Internet Strategy.  Chapter 17: Final Words
N2  - The book will focus on the next, the third evolution of the internet. Web1 gave us static websites (and a world dominated by Google), Web2 gave us a participative internet (dominated by companies such as Facebook and Tencent), Web3 will give us a more immersive and a decentralised internet. The future internet will be driven by two tech innovations: blockchain (to give us the decentralised part) and AR/VR (to give us a more immersive internet experience)
ER  -