TY  - GEN
AU  - Teixeira, Ed
AU  - Chan, Richard
TI  - Franchising strategies : : the entrepreneur's guide to success
SN  - 9780367458423
U1  - 658.8708 
PY  - 2023///
CY  - New York
PB  - Routledge
KW  - Franchises (Retail trade)
KW  - Small business - Management
KW  - Strategic planning
N1  - 1.	Introduction to Franchising   2.	Fundamentals of Franchising   3.	The Relevancy of Emerging Franchise Performance   4.	Evaluating the Franchise Venture   5.	Preparing for New Franchise Launch   6.	Developing Franchisor Organizational Capabilities   7.	Franchise System Development   8.	Franchisor Support and Services   9.	Franchise Relationship Management   10.	Franchise Trends
N2  - This book provides a comprehensive guide on franchising, focusing on small to medium-sized businesses. It uses case studies, data, and research reports to guide readers through the franchise industry. The guide covers the franchising business model, economic impact, regulations, critical factors influencing success, feasibility analysis of franchising ideas, implementation components of franchising strategies, regional development plans, and future trends. It is a valuable resource for entrepreneurs and undergraduate and postgraduate students interested in acquiring the knowledge, skills, and abilities to succeed in franchising
ER  -