McNeal, Stephanie

Swipe up for more! : inside the unfiltered lives of influencers - New York Portfolio/Penguin 2023 - 264 p.



This book is a comprehensive exploration of the world of Instagram influencers, revealing the inner workings of these tastemakers who influence our food, lifestyle, and thought processes. The book, based on three years of unprecedented access, offers a unique look into the lives of fashion and lifestyle juggernauts Caitlin Covington, runner Mirna Valerio, and OG "mommy blogger" Shannon Bird. The book provides insights into their empires, struggles with haters and snarkers, and their battles for creative control from tech platforms. The book also explores the reasons behind the existence of Mormon mommy influencers, the challenges of working for a popular influencer, the benefits of free swag, brand partnerships, and the actual income of these influencers. Swipe Up For More! is irresistible, juicy, and voyeuristic, revealing the true world of these influential women.

9780593418604


Internet personalities Biography
Social media United States

302.23 / MCN