TY  - GEN
AU  - Romaniuk, Jenni
TI  - Better brand health: : measures and metrics for a how brands grow world
SN  - 9780190340902
U1  - 658.827 
PY  - 0000///Docklands
CY  - 2022
PB  - Oxford
KW  - Branding
KW  - Marketing
N1  - 1. Applying the Laws of Growth to Brand Health Tracking 2. Brand Awareness 3. Brand Attributes: Selection 4. Brand Attributes: Measurement 5. Mental Availability and Category Entry Points 6. Mental Availability: Measurement and Metrics 7. Brand Attributes: Analysis 8. Brand Attitude 9. Category Buying Behavior 10. Brand Buying 11. Measuring Exposure to Marketing Activity 12. Word-of-Mouth 13. The Rise of the Machines? 14. What about Physical Availability? 15. A Final Note
N2  - This book provides scientifically-backed insights to improve brand health, covering key metrics and quality trackers. It covers strategic frameworks, attribute wording, and mental availability metrics. It combines science-based theory and professional best practice, focusing on essential components like Brand Awareness and Attitude. The book consolidates research from academic publishing and incorporates it into the 'How Brands Grow' world to achieve reliable and robust KPIs
ER  -