TY - GEN AU - Anon, Josh AU - González de Villaumbrosia, Carlos TI - Product book: : how to become a great product manager SN - 9780998973814 U1 - 658.56 PY - 2017/// CY - United States PB - Product School KW - Product management N1 - 1. What is product management 2. Strategically understanding a company 3. Creating an opportunity hypothesis 4. Validating your hypothesis 5. From idea to action 6. Working with design 7. Working with engineering 8. Bringing your product to market 9. Finishing the product-development life cycle N2 - This Book is a guide for experienced product managers, based on the Product School curriculum. It provides practical advice, best practices, and expert tips to help managers succeed in their roles. The book aims to answer the question of what a company needs more than just engineers, designers, marketing, and sales. It aims to help companies understand their product's needs and develop effective strategies to meet them ER -