TY  - GEN
AU  - Grundy, Tony
TI  - Business foresight : : scenarios for managing uncertainty strategically
SN  - 9781637424636
U1  - 658.403  
PY  - 2023///
CY  - New York
PB  - Business Expert Press
KW  - Business Planning
KW  - Success in Business
N1  - 1: Introduction: Exploring the world of scenarios 2: Figuring out uncertainty 3: Scenario building tools, concepts, and process 4: Step-by-step scenario tools and processes 5: Managing organizational change scenarios 6: Decision- specific uncertainties and scenarios 7: Behavioral scenarios, stakeholders, and role playing 8: Application to MBA: case of scenarios for the MBA marker 9: Conclusion  Case Studies Case 1: Russia invades Ukraine and Putin's motives  Case 2: COVID19 and the initial UK pandemic  Case 3: Tesco scenarios selling through the internet without cannibalizing ourselves  Case 4: International strategy  Case 5: BT case and behavioral uncertainty  Case 6: Letter to Boris Johnson regarding his future and career  Case 7: The random weekend a field of uncertainty
N2  - The book explores the increasing turbulence and uncertainty in recent years, focusing on scenarios and systems thinking to see over the horizon and to time travel to the future. It provides a practical toolkit grounded in theory. The book has exercises and case studies to help readers understand how processes were managed and apply these techniques. It is essential for business leaders who find uncertainties overwhelming and MBA students who need a different perspective on their thinking. It offers a new way of thinking and is a must-read for those seeking to navigate the complexities of uncertainty
ER  -