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005 | 20201201014252.0 | ||
008 | 050605 || |001 0 eng | | ||
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_a658.8 _bM2H2 |
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100 | 1 |
_aHartley, Robert F. _9939140 |
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245 | 1 | 0 |
_aMarketing mistakes and successes / _cRobert F. Hartley |
260 |
_aUnknown : _bJohn Wiley, _c2004 |
||
300 | _aviii,360 p. | ||
650 | _aMarketing wars | ||
650 | _aGreat comebacks | ||
650 | _aMarketing management mistakes | ||
650 | _aEthical mistakes | ||
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