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040 _aIIMI
082 0 0 _a658.8343
_bH4H2
100 1 _aHill, Nigel
_9956803
245 1 4 _aThe handbook of customer satisfaction and loyalty measurement /
_cNigel Hill and Jim Alexander
246 3 0 _aCustomer satisfaction and loyalty measurement
250 _a3rd ed.
260 _aAldershot, Hampshire, England :
_bGower ;
_aBurlington, VT :
_bAshgate,
_cc2006
300 _axiv, 273 p.
504 _aIncludes bibliographical references (p. [261]-263) and index
650 0 _aConsumer satisfaction
_xEvaluation
_vHandbooks, manuals, etc.
650 0 _aMarketing research
_vHandbooks, manuals, etc.
700 1 _aAlexander, Jim
_9956806
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