000			01332nam a22001817a 4500
008			171005b xxu||||| |||| 00| 0 eng d
020			_a9789339205263
082			_a658.87 _bW2M2
100			_aWalker, Orville C. _9133565
245			_aMarketing strategy: a decision focused approach
260			_aNew Delhi _bMcGraw Hill Education _c2017
300			_a547 p.
520			_aMarketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. (http://www.mheducation.co.in/9789339205263-india-marketing-strategy-a-decision-focused-approach)
650			_aMarketing - Management
700			_aMullins, John _9336133
700			_aBoyd, Harper W. _9336134
942			_cBK
999			_c209126 _d209126