000 01100nam a2200265 a 4500
001 vtls000152773
003 IIMBL
005 20201201034037.0
008 151009s2006 gw a bi 001 0 eng |
020 _a9783540253600
_cRs. 1495
039 9 _a201604191208
_brajesha
_c201601211511
_drajesha
_c201601121634
_drajesha
_c201601121633
_drajesha
_y201510091609
_zvishal
082 _a658.827
_bKOT
100 _aKotler, Philip.
_9262992
245 1 0 _aB2B brand management /
_cPhilip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
246 3 _aBusiness to business brand management
260 _aGermany
_bSpringer,
_cc2006.
300 _axvi, 357 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products
_xManagement.
650 0 _aBrand name products
_vCase studies.
700 1 _aPfoertsch, Waldemar.
_91000571
700 1 _aMichi, Ines.
_91000572
949 _AVIRTUAITEM
_D30000
_G30000
_X1000
_6000249
999 _aVIRTUA4
_c212909
_d212909
999 _aVTLSSORT0080*0200*0820*1000*2450*2460*2600*3000*5040*6500*6501*7000*7001*9992