000 00379nam a2200133Ia 4500
008 140323b1955 xxu||||| |||| 00| 0 eng d
082 _a659.1
_bB8P7
100 _aBurton, Philip Ward
_9192259
245 _aPrinciples of advertising
_cBurton, Philip Ward
260 _aNew York
_bPrentice-Hall, Inc.
_c1955
300 _axiv, 541 p.
650 _aAdvertising
942 _cBK
999 _c266635
_d266635