000			01281nam a2200229Ia 4500
008			140323b2007 xxu||||| |||| 00| 0 eng d
020			_a9788177588606
082			_a658.4
100			_aJohnson, Gerry _9156345
245			_aExploring corporate strategy: text and cases _cJohnson, Gerry
250			_a6th ed.
260			_aNew Delhi _bPrentice-Hall of India _c2007 _998012
300			_a1082 p.
365			_bINR 375.00
520			_aStrategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses- 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.
650			_aStrategic planning
650			_aCorporate planning
650			_aBusiness planning
700			_aScholes, Kevan _9177163
942			_cBK
999			_c296522 _d296522