| 000 | 01105nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a1902433769 | ||
| 082 |
_a659.112 _bF2A2 |
||
| 100 |
_aFarbey, A.D. _9193739 |
||
| 245 |
_aAdvertising agency audit _cFarbey, A.D. _bA three-part guide to auditing your advertising agency, evaluating new agencies and establishing effective in-house disciplines |
||
| 260 |
_aCambridge _bCambridge Strategy Publications Ltd., _cn.d. |
||
| 300 | _a145 p. | ||
| 440 |
_aPortfolio of marketing audits _9185440 |
||
| 520 | _aThe advertising agency an organization uses can make a radical difference to its success. In a period of increasing accountability and pressure for performance, it is no longer sufficient to rely on judgement alone to evaluate agency performance. This guide sets out a step-by-step process which can be used to audit the performance of your advertising agency. Divided into two sections this audit explains how to audit the performance of a current agency and also how to evaluate the potential of a new agency. | ||
| 650 | _aAdvertising Agencies | ||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c297094 _d297094 |
||