000			02059cam a22003134a 4500
001			16081196
005			20200505162612.0
008			100202s2010 maua b 001 0beng
100			_aCruikshank, Jeffrey L. _9209380
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
919			_a251452
925	0		_aacquire _b2 shelf copies _xpolicy default _eclaim1 2010-12-15
955			_dxj03 2010-02-03 _exj04 2010-02-05 to Dewey (telework) _wrd05 2010-02-05 _fre11 2011-02-25 to BCCD _tre11 2011-03-01 copy 2 added;
010			_a 2010003079
020			_a9781591393085 (hardcover : alk. paper)
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHF5810.L3 _bC78 2010
082	0	0	_a659.1092 _aB _222
245	1	4	_aThe man who sold America : _bthe amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / _cJeffrey L. Cruikshank, Arthur W. Schultz.
260			_aBoston, Mass. : _bHarvard Business Review Press, _c2010.
300			_aviii, 435 p. : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references (p. 383-415) and index.
505	0		_aThe orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy.
600	1	0	_aLasker, Albert Davis, _d1880-1952. _9337530
650		0	_aAdvertisers _zUnited States _vBiography.
650		0	_aAdvertising _zUnited States _xHistory _y20th century.
700	1		_aSchultz, Arthur W. _9337533
999			_c29815 _d29815