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| 005 | 20200505162750.0 | ||
| 008 | 980608s1999 maua b 001 0 eng | ||
| 035 | _9(DLC) 98008631 | ||
| 100 |
_aWalker, Orville C. _9133565 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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_aHF5415.13 _b.W249 1999 |
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_a658.8/02 _221 |
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_aMarketing strategy : _bplanning and implementation / _cOrville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxiii, 393 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aBoyd, Harper W. _9338260 |
|
| 700 | 1 |
_aLarréché, Jean-Claude. _9338261 |
|
| 991 |
_bc-GenColl _hHF5415.13 _i.W249 1999 _p00058635030 _tCopy 1 _wBOOKS |
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_c30037 _d30037 |
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