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906 _a7
_bcbc
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_eocip
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925 0 _aacquire
_b1 shelf copy
_xpolicy default
010 _a 00026727
020 _a0198775768
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.O974 2000
082 0 0 _a658.8
_221
245 0 4 _aThe Oxford textbook of marketing /
_cedited by Keith Blois.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2000.
300 _ax i, 658 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [627]-645) and index.
650 0 _aMarketing.
700 1 _aBlois, Keith J.
_q(Keith John)
_9339371
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html
999 _c30314
_d30314