| 000 | 00852nam a2200193Ia 4500 | ||
|---|---|---|---|
| 100 |
_aOlins, Wally _938850 |
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| 999 |
_c326266 _d326266 |
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| 008 | 140323b1990 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a087584250X | ||
| 082 | _a658.4 | ||
| 245 |
_aCorporate identity:making business strategy visible through design _cOlins, Wally |
||
| 260 |
_aBoston, Mass. _bHarvard Business School Press _c1990 |
||
| 300 | _a224 p. | ||
| 365 | _bUSD 50.00 | ||
| 520 | _aIn Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations. (https://www.goodreads.com/book/show/1224268.Corporate_Identity?from_search=true) | ||
| 650 | _aOrganisational behaviour | ||
| 650 | _aCorporate image | ||
| 942 |
_cBK _2ddc |
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