000			01289nam a2200181Ia 4500
008			140323b2011 xxu||||| |||| 00| 0 eng d
020			_a9780470601754
082			_a346.73048 _bB7I6
100			_aBryer, Lanning G. _91161588
245			_aIntellectual property strategies for the 21st century corporation: a shift in strategic and financial management
260			_c2011 _bJohn Wiley & Sons _aHoboken
300			_axiii, 322 p.
365			_aUSD _b124.95
520			_aThe world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470601752.html)
650			_aBusiness enterprises - Law and legislation - United States
650			_aIntellectual property - United States - Management
942			_cBK
999			_c373108 _d373108