000			01016nam a2200181Ia 4500
008			140323b2012 xxu||||| |||| 00| 0 eng d
020			_a9780132163644
082			_a659.1 _bM6A2
100			_aMoriarty, Sandra E. _9246527
245			_aAdvertising & IMC: principles and practice
250			_a9th ed.
260			_c2012 _bPearson/Prentice Hall _aBoston
300			_axxviii, 657 p.
365			_aUSD
520			_aAdvertising tracks the changes in todayHs dynamic world of media and marketing communication as well as the implications of these changes to traditional practiceHand presents them to students through an accessible, well-written approach.The ninth edition highlights the increasing importance of consumers as the driving force in todayHs advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.(http://www.pearsonhighered.com/product?ISBN=9780132163644)
650			_aAdvertising - Study and teaching
942			_cBK
999			_c375069 _d375069