000			00996 a2200217 4500
008			140323b2012 xxu||||| |||| 00| 0 eng d
020			_a9781118101339
082			_a659.132 _bS8H3
100			_aSullivan, Luke _9221477
245			_aHey whipple, squeeze this!: a classic guide to creating great ads _cSullivan, Luke
250			_a4th ed.
260			_c2012 _bJohn Wiley & Sons _aHoboken
300			_axiii, 386 p.
365			_aUSD _b19.95
504			_aIncludes index.
520			_aHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.
650			_aMarketing
650			_aAdvertising copy
700			_aBennett, Sam _9212012
942			_cBK
999			_c376286 _d376286