000			01321 a2200181 4500
008			140323b1994 xxu||||| |||| 00| 0 eng d
020			_a9780887306662
082			_a658.8 _bR4T9
100			_aRies, Al _9150586
245			_aThe 22 immutable laws of marketing: violate them at your own risk _cRies, Al
260			_c1994 _bHarper Business _aNew York
300			_axii, 143 p.
365			_aINR _b690.00
520			_a There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
650			_aMarketing
700			_aTrout, Jack _926528
942			_cBK
999			_c377837 _d377837