000			02216nam a22001815i 4500
008			140408s20145 cau 000 0 eng
020			_a9781446249758
082			_a155.2 _bM6I2
100	1		_aMoran, Marie _9313095
245	1	0	_aIdentity and capitalism _cMoran, Marie
260			_aLos Angeles _bSage _c2015
300			_aix, 197 p.
520			_aIdentity’, particularly as it is elaborated in the associated categories of ‘personal’ and ‘social’ identity, is a relatively novel concept in western thought, politics and culture. The explosion of interest in the notion of identity across popular, political and academic domains of practice since the 1960s does not represent the simple popularisation of an older term, as is widely assumed, but rather, the invention of an idea. Identity and Capitalism explores the emergence and evolution of the idea of identity in the cultural, political and social contexts of contemporary capitalist societies. Against the common supposition that identity always mattered, this book shows that what we now think of routinely as ‘personal identity’ actually only emerged with the explosion of consumption in the late-twentieth century. It also makes the case that what we now think of as different social and political ‘identities’ only came to be framed as such with the emergence of identity politics and new social movements in the political landscapes of capitalist societies in the 60s and 70s. Marie Moran provides an important new exploration of the articulation of the idea of identity to the social logic of capitalism, from the ‘organised capitalism’ of the mid-twentieth century, up to and including the neoliberal capitalism that prevails today. Drawing on the work of Raymond Williams, the cultural materialist approach developed here provides an original means of addressing the political debates about the value of identity in contemporary capitalist societies.(http://www.sagepub.in/books/Book238142?siteId=sage-india&prodTypes=any&q=9781446249758+&pageTitle=productsSearch)
650			_aIdentity (Psychology)
650			_aIdentity (Psychology) - Economic aspects
650			_aCapitalism
942			_2ddc _cBK
999			_c387607 _d387607