| 000 | 01414cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 2505908 | ||
| 005 | 20200505173624.0 | ||
| 008 | 921028s1993 nyua b 001 0 eng | ||
| 035 | _9(DLC) 92038941 | ||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 919 | _a444237 | ||
| 010 | _a 92038941 | ||
| 020 | _a002910405X | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF6161.F616 _bF67 1993 |
| 082 | 0 | 0 |
_a659.1/13 _220 |
| 100 | 1 |
_aForker, Olan D. _9369659 |
|
| 245 | 1 | 0 |
_aCommodity advertising : _bthe economics and measurement of generic programs / _cOlan D. Forker and Ronald W. Ward. |
| 260 |
_aNew York : _bLexington Books, _cc1993. |
||
| 300 |
_ax, 294 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 275-285) and index. | ||
| 650 | 0 |
_aAdvertising _xFood _zUnited States. |
|
| 650 | 0 |
_aGeneric products _zUnited States. |
|
| 650 | 0 |
_aAdvertising _xBrand name products _zUnited States. |
|
| 650 | 0 |
_aAdvertising _xFood _zUnited States _xCase studies. |
|
| 700 | 1 |
_aWard, Ronald W. _9369664 |
|
| 920 | _a** LC HAS REQ'D # OF SHELF COPIES ** | ||
| 922 | _aadco | ||
| 991 |
_bc-GenColl _hHF6161.F616 _iF67 1993 _tCopy 1 _wBOOKS |
||
| 991 |
_bc-GenColl _hHF6161.F616 _iF67 1993 _p00022680298 _tCopy 2 _wCCF |
||
| 999 |
_c39000 _d39000 |
||