000			02851cam a22002058i 4500
008			160111s2016 mau 000 0 eng
020			_a9781633691728
082	0	0	_a338.7 _bE9M2
100	1		_aEvans, David S _944000
245	1	0	_aMatchmakers: the new economics of multisided platforms _cEvans, David S.
260			_aBoston _bHarvard Business Review Press _c2016
300			_ax, 260 p.
504			_aTable of Content: Machine generated contents note: pt. I Economics and Technologies 1.A Table for Four at Eight 2.The "Grab All the Eyeballs" Fallacy 3.Turbocharging pt. II Building, Igniting, and Operating Matchmakers 4.Friction Fighters 5.Ignite or Fizzle 6.Long Haul 7.Beyond the Castle Walls 8.Interior Design 9.Fakesters and Fraudsters 10.Fizzle or Sizzle pt. III Creation, Destruction, and Transformation 11.Moving Money 12.Gone Missing 13.Slower and Faster Than You Think.
520			_aMany of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular--and profitable--due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers. Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In "Matchmakers," David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and "Matchmakers"rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world. https://cb.hbsp.harvard.edu/cbmp/product/10028-HBK-ENG
650		0	_aMulti-sided platform businesses
650		0	_aBusiness model
650		0	_aEconomics
700	1		_aSchmalensee, Richard _944004
942			_2ddc _cBK
999			_c391270 _d391270