000			01777aam a2200229 4500
999			_c394258 _d394258
008			180301b2017 ||||| |||| 00| 0 eng d
020			_a9780718033323
082			_a658.8 _bM4B8
100			_aMiller, Donald _9359821
245			_aBuilding a storybrand: clarify your message so customers will listen
260			_bHarper Collins _c2017 _aNew York
300			_ax, 228 p.
520			_aDonald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. http://www.harpercollins.com.au/9780718033323/building-a-storybrand-clarify-your-message-so-customers-will-listen/
650			_aBusiness management
650			_aEconomics
650			_aFinance
650			_aBranding
650			_aProduct management
650			_aMarketing
650			_aCustomer relations
942			_2ddc _cBK