000			01772 a2200205 4500
999			_c395358 _d395358
008			180801b2015 ||||| |||| 00| 0 eng d
020			_a9781138882904
082			_a152.40287 _bA8
245			_aAttitudes: insights from the new implicit measures
260			_bRoutledge _c2015 _aUK
300			_axii, 543 p.
520			_aThis book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change. https://www.routledge.com/Attitudes-Insights-from-the-New-Implicit-Measures/Petty-Fazio/p/book/9781138882904
650			_aAttitude (Psychology)
650			_aDevelopmental psychology
650			_a Methods in social research (general)
700			_aPetty, Richard E. _eEditor _9368047
700			_aFazio, Russell H. _eEditor _9368048
700			_aBrinol, Pablo _eEditor _9368049
942			_2ddc _cBK