000			02369aam a2200205 4500
999			_c397173 _d397173
008			190509b 2017 ||||| |||| 00| 0 eng d
020			_a9780749479855
082			_a658.4038 _bM2D2
100			_aMarr, Bernard _9376764
245			_aData strategy: how to profit from a world of big data, analytics and the internet of things
260			_bKogan Page Limited _c2017 _aLondon
300			_axiii, 186p. _bWith index
504			_aTable of contents Chapter - 01: Why Every Business is Now a Data Business Chapter - 02: Deciding Your Strategic Data Needs Chapter - 03: Using Data to Improve your Business Decisions Chapter - 04: Using Data to Improve your Business Operations Chapter - 05: Monetizing your Data Chapter - 06: Sourcing and Collecting Data Chapter - 07: Turning Data into Insights Chapter - 08: Creating the Technology and Data Infrastructure Chapter - 09: Building Data Competencies in Your Organisation Chapter - 10: Ensuring Your Data Doesn't Become a Liability: Data Governance Chapter - 11: Executing and Revisiting your Data Strategy
520			_aLess than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things. https://www.koganpage.com/product/data-strategy-9780749479855
650			_aBusiness information services
650			_aDecision making
650			_aInformation management
650			_aBig data
942			_2ddc _cBK