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003			IIMBL
005			20210301182142.0
008			110213s2009 maua b 001 0 eng
020			_a9781422177808 (hbk. : alk. paper) _cRs.995.00
020			_a1422177807 (hbk. : alk. paper)
035			_a15754586
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082	0	0	_a658.4063 _bMAR
100	1		_aMartin, Roger L _92410056
245	1	4	_aThe design of business : _bwhy design thinking is the next competitive advantage / _cby Roger Martin.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2009.
300			_axiii, 191 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
650		0	_aCreative ability in business
650		0	_aLateral thinking
650		0	_aCreative thinking
650		0	_aKnowledge management
650		0	_aManagement
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999			_aVIRTUA _c781979 _d781979
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