000			01578nam a22002771a 4500
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003			IIMBL
005			20210301183730.0
008			130102t19932006 |r| ||110|eng||||
020			_a9781861976109 _cRs. 195.00
020			_a1861976100
039			_a201305011158 _bmathias _y201301021434 _zmathias
039		9	_a201309091901 _bsudhir _c201305011158 _dmathias _y201301021434 _zmathias
082			_a658.8 _bRIE
100	1		_aRies, A L _92427540
245	1	4	_aThe 22 Immutable laws of marketing: _cby A L Ries and Jack Trout.
260			_aLondon: _bProfile Books, _c1993.[Reprinted 2006]
300			_axii, 143 p.: ill.; 20 cm.
500			_aIncludes index
505	0		_aThe law of leadership -- The law of the category -- The law of the mind -- The law of perception -- The law of focus -- The law of exclusivity -- The law of the ladder -- The law of duality -- The law of the opposite -- The law of division -- The law of perspective -- The law of line extension -- The law of sacrifice -- The law of attributes -- The law of candor -- The law of singularity -- The law of unpredictability -- The law of success -- The law of failure -- The law of hype -- The law of accelration -- The law of resources warning.
650		0	_aMarketing
700	1		_aTrout, Jack _92427542
949			_AVIRTUAITEM _D10000 _G10000 _X1000 _6C32696
999			_aVIRTUA _c786334 _d786334
999			_aVTLSSORT0010*0030*0080*0200*0201*0390*0820*1000*2450*2600*3000*5000*5050*5410*6500*7000*9992